One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on sports pages or all ad units at the top of the page.
Advertisers find ad placements in several ways, including by listing websites where they'd like to advertise or by searching for placements that match the themes and topics they'd like to target.
If your site is part of the AdSense network, it should automatically be visible to advertisers as an available ad placement when they search for themes or topics related to the content of your site. You can also define your own ad placements using specific sub-sets of ad units on your site.
AdSense Webinars schedule
AdSense webinars are free online seminars conducted and moderated by Google AdSense specialists. This series of webinars is designed to address common concerns that publishers may have and offer guidance on how to monetize your web-based content. Over the next few weeks, we'll be conducting webinars to help you understand, manage and optimize your AdSense performance more effectively. All that you need to participate is a computer with an Internet connection and a pair of headphones or speakers.
Google AdSense Phone Verification
Do I need to verify my phone number?
As part of our effort to protect the accounts of AdSense publishers and provide account-specific support, a valid phone number is required for publishers. To ensure that your information is accurate and up-to-date, we use telephone number verification.

How does phone verification work?
When you're ready to verify your number, visit your My Account tab and click the 'Please verify your phone number' link in the Required Action section. This link will bring you to a page where you'll be able to initiate a call by clicking a button. Our system will automatically call you at the number listed, and when you pick up the phone you'll receive a 5-digit code to enter into a box on the page.
Please note that phone numbers with extensions do not work with our phone verification system.
How long do I have to enter a verification code?
You'll have 6 months from the date that your earnings reached the verification threshold to enter your verification code. If you have not entered your verification code within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your verification code within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.
As part of our effort to protect the accounts of AdSense publishers and provide account-specific support, a valid phone number is required for publishers. To ensure that your information is accurate and up-to-date, we use telephone number verification.
How does phone verification work?
When you're ready to verify your number, visit your My Account tab and click the 'Please verify your phone number' link in the Required Action section. This link will bring you to a page where you'll be able to initiate a call by clicking a button. Our system will automatically call you at the number listed, and when you pick up the phone you'll receive a 5-digit code to enter into a box on the page.
Please note that phone numbers with extensions do not work with our phone verification system.
How long do I have to enter a verification code?
You'll have 6 months from the date that your earnings reached the verification threshold to enter your verification code. If you have not entered your verification code within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your verification code within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.
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