IFRAME

An IFRAME is an HTML tag used in web design that allows a webpage to be displayed in a frame within another webpage.

HTML

Hyper Text Markup Language (HTML), is the coded language used to create webpages. In order to participate in AdSense, you need to have access to the HTML code of your webpage.

Google Analytics

Analytics is Google's website analytics product that provides website owners with information about how your visitors found their sites and how they interact with their sites. For all the details about Google Analytics, visit the Google Analytics Help Center.

Publishers can now link their AdSense and Analytics accounts for more detailed reporting. Learn more about integrating your accounts in the AdSense Reports in Analytics section of the Help Center.

Google AdWords

Google's advertising program based on cost-per-click pricing. For more information, visit the AdWords Help Center.

Google Advertising Network

Google AdWords ads are displayed across Google as well as the Google advertising network. Sites and products in the network include:

Search sites: America Online, CompuServe, Netscape, AT&T Worldnet, EarthLink, Sympatico, and others.
Content sites: New York Post Online Edition, Mac Publishing (includes Macworld.com, JavaWorld, LinuxWorld), HowStuffWorks, and others.

Google Adsense for search

AdSense for search is one feature of Google AdSense that allows you to offer users Google search right from your site. You can view the top queries users performed on your search box, and you'll generate earnings when users click on ads on the search results pages.

Google Adsense

AdSense allows web publishers to deliver Google ads that are relevant to what their readers see on their webpages and increase their site's revenue potential.

Google Account

A Google Account functions as a master Google login, made up of a single email address and password. The Google Accounts Help Center has more information about Google Accounts.

Geo-Targeting

AdWords advertisers can choose to show their ads only to certain locations and languages. The AdWords ads served on an AdSense web site will therefore depend on the advertiser's geo-targeting and a user's settings.

Frames

webpages can be built with frames such that there are multiple sections of independent HTML code. The AdSense ad code should be placed within the frame containing the content you wish to target with the ads.

Emailable report

An emailable report is a saved report template that you can schedule to be emailed to you using the Report Manager page within your account.

Electronic Funds Transfer

Electronic Funds Transfer, or EFT, is a payment method that directly deposits your AdSense earnings into your bank account. It is available to publishers in a number of locations.

Effective CPM

Effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.

Effective CPM doesn't represent how much you have actually earned -- rather, it's calculated by dividing your earnings by number of page impressions, then multiplying by 1000. For example, if you earned $0.15 from 25 page impressions, then your eCPM would equal ($0.15/25)*1000, or $6.00. If you earned $180 from 45,000 impressions, your effective CPM would equal ($180/45,000)*1000, or $4.00.

Editorial Guidelines

To run AdWords ads on Google, search, and content sites or products in our growing ad network, all AdWords advertisers must follow these guidelines. More...

Distribution preference

The distribution preference selected by an AdWords advertiser indicates whether he/she elects to show his/her ads on the search and/or content sites or products in the Google network. Not all Google ads will appear on AdSense webpages.

Display URL

This is the URL displayed on ads to identify the advertiser's site to users.

Display ads

Includes all types of image-based ads, such as banners, rich media, and video ads. In order for display ads to appear on your pages, you must be opted in to show image ads on your ad space.

Destination URL

This is the URL to which ads link. This is the page users see when they click through to an advertiser's site from an ad. You will need to know this URL if you would like to add it to your URL filter list and block an advertiser's ads from appearing on your site. More...

Cybersquatting

Sites such as these are not allowed to run the AdSense ad code. Cybersquatting is using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. Typosquatting is a form of cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a URL when surfing.

Custom channel

Custom channels are a tool you can use to view more detailed reports about the performance of specific pages and ad units. Our Optimizing with Channels guide provides a good, detailed explanation of how to use custom channels effectively.

Crawler

A crawler, also known as a spider or a bot, is the software Google uses to process and index the content of webpages. The AdSense crawler visits your site to determine its content in order to provide relevant ads.

Cost-per-thousand-impressions (CPM)

The CPM is the amount an advertiser pays for every 1000 times a user views his/her ad and an impression is recorded.

Cost-per-click (CPC)

The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.

Cookies

For internet purposes, cookies are small text files downloaded to a user's computer that can be used to store user information and preferences. Many sites use cookies to customize and improve functionality on repeat visits to a site.

Contextual Advertising (Content-Targeted AdWords; Content AdWords)

Google leverages our award-winning search technology to deliver relevant ads to content pages of sites and products in our network (including AdSense web sites). Our technology draws upon our understanding of the billions of pages in our search index and our ability to crawl webpages to figure out which keywords would lead a user to the page. Then, we match ads to the page based on those keywords.

Competitive Ad Filter list

A list that AdSense publishers can create and store in their accounts in order to block ads from certain URLs from running on their sites. After a publisher adds a URL to the list, ads for that website list will not run on his/her site. More...

Competing ads

Competing ads are any content-targeted ads as well as text-based ads that mimic Google texts ads or appear to be associated with Google text ads on your site. As noted in the AdSense program policies, competing ads aren't permitted to be displayed on the same page or site as Google ads. However, we do allow affliate or limited-text links.

Color palette

AdSense offers publishers the ability to customize the colors of ads that appear on their sites. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.

Client-side software

Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.

Click

In link unit reports, the number of clicks received by ads on a page resulting from a link click. This is different from link clicks, the number of times a link in a link unit is clicked by a user, leading to them viewing the page of ads.

Channel

A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.

Browser cache

Your browser cache is a temporary record of your internet activity, including images, sounds, and downloads, that is stored within a file on your computer for a short while. Clearing your cache can make it easier or faster to access some AdSense functions.

Blogger

Blogger is a web-based tool that allows users to quickly and easily create and publish content on a weblog or "blog."

Balance at end of month

Your Payment History page will show the balance in your AdSense account at the end of every month. This amount reflects verified earnings at the close of that month. If your account balance at the end of the month is greater than US$100 and there are no payment holds on your account, you should be scheduled for a payment the following month.

Alternate ads

Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.' More...

Adware

Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.

AdSense unit

An AdSense unit is a saved ad unit with a specific set of ad settings that you've customized within your account. When you create an AdSense unit and paste the code for that unit to your pages, you can update the AdSense unit settings within your account to see changes on all pages displaying that AdSense unit code.

Adjustments

Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include:

* AdSense for search fees: as stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only - for more information, browse AdSense Support.
* Check fees: costs associated with special delivery of checks, or stop payment requests
* Invalid clicks: publishers are not remunerated for clicks that are discovered to be invalid. If clicks currently showing in your reports are deemed to be invalid, the earnings will be adjusted and advertisers will be reimbursed.
* Other: this covers debits or credits not included in other categories, such as those associated with earnings transfers or costs related to secured express delivery. This category may also include occasional deductions of earnings accrued from advertisers who have defaulted on payment, as noted in the Payment section of our Terms and Conditions.

Address, Valid Mailing

A valid mailing address is a full and complete physical address. Participation in AdSense requires a valid mailing address in order to receive your Personal Identification Number (PIN).

Ad unit impression

An ad unit impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions.

Ad unit

A set of ads displayed as a result of one piece of the AdSense ad code.

Ad rank/Positioning

An ad's position on a webpage is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).

Ad impression

An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.

Ad format

The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically. All formats can be viewed on our Ad Formats page.

Ad code

The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.

Actual cost-per-thousand-impressions

This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.

Account type

Generally, if you are a business with 20 or more employees, you should apply as a Business account. Individual publishers, or businesses with less than 20 employees, should sign up as an Individual account. There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.

Account email

The email address that you use to sign in to your AdSense account. This is the address to which we'll send all AdSense-related communications to you.

Account creation

An AdSense account will be created for you if your application to the program is accepted. You'll then be able to sign in and activate your account.

Account activation

After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to sign in to your new account and paste the AdSense ad code into your webpages to begin serving ads. This activates your AdSense account.