URL Channels
URL channels are a tool you can use to view more detailed reports about the performance of ads on specific domains. Our Optimizing with Channels guide provides a good, detailed explanation of how to use URL channels effectively.
URL
A Uniform Resource Locator, better known as a URL, is the address or location of a webpage or file on the Internet. Google's URL, for example, is http://www.google.com.
Top queries
AdSense for search publishers can view the top 25 terms, or queries, users searched for using their AdSense for search boxes. Only queries performed more than once will be displayed.
Section targetting
Our section targeting feature allows you to improve your ad targeting by highlighting specific sections of HTML and text content that you'd like our crawler to emphasize or ignore.
Revenue share
Each AdSense publisher receives a percentage of the cost an advertiser pays for user clicks or impressions on their ad. This percentage is referred to as the revenue share. Google does not disclose the revenue share for AdSense.
Report template
A report template is an advanced report with settings that you've named and saved for quick access in the future. Saved report templates will appear on your Overview page and can be accessed with one click. Any report template can be sent to you by email.
Publisher
A participant in the AdSense program, who is running a website with ad code on one or more of their webpages.
Public Service Ads
PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs.
Preview tool
The Google AdSense preview tool is a tool for Windows users that allows you to preview the ads that may show on any webpage. You can check the destination of ads to add to your filter list, view the ads users in other locations will see, or sample different ad formats and colors.
Placement targeting
Advertisers use this to target their ads to individual placements in the AdSense network on which they would like their ads to run. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on sports pages or all ad units at the top of the page.
Payments
The Payments column on your Payment History page will display payments that have been sent to you, either by check or by Electronic Funds Transfer. You can click on the details link associated with any payment for additional details about the payment date and amount, as well as tracking information and exchange rates, if applicable.
Page impression
A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions.
Maximum cost-per-thousand-impressions
The maximum cost-per-thousand-impressions (CPM) an advertiser is willing to pay. The AdWords Discounter automatically reduces this amount so that the actual CPM the advertiser is charged is just one cent more than the minimum necessary to keep his/her ad's position on the page.
Login
Your AdSense login is also referred to as your account email. This is the email address you use to log in to your Google AdSense account.
Link Unit
Link units are a type of ad format that displays a list of links relevant to the content of any page. When a user clicks on a link, they're taken to a page of related advertisements. You can view examples of all available link unit formats on our Ad Formats page.
Link Impression
In link unit reports, the number of times a link unit is viewed, regardless of whether a link is clicked.
Link eCPM
The cost-per-thousand link unit impressions (equal to earnings divided by link unit impressions, then multiplied by 1000). Link eCPM is a similar statistic to standard eCPM, and it essentially reflects the approximate amount you'll earn for every 1000 links that are shown to your users.)
JavaScript
JavaScript is a scripting language commonly used in webpages. The ad code you'll use to add Google ads to your site is composed of JavaScript, and you'll need to have it enabled in your browser in order to view Google ads on a website.
IP Address
Every computer connected to the Internet is assigned a unique number known as an Internet Protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet.
Invalid click or impression
Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks or impressions deemed by us to be invalid should not be included in your earnings. More...
Incentives
Webpages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as drawing any undue attention to the ads. For more details, review our program policies.
Image Ad
Image ads are graphical ads offered in several ad formats. Examples of image ads are available on our Ad Formats page.
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